In 2023, it's estimated that there are over 3 million B2B companies in the US alone! As a result, no matter what service, software, or product you’re selling, the competition is tough for any B2B business.
There are many marketing strategies commonly utilized for B2B visibility and growth. However, it’s no secret that B2B SEO is one of the most effective ways to drive more potential businesses to your site.
With B2B SEO enhancement, you’re more likely to be visible to potential clients through relevant keyword searches. Ultimately, this can lead to higher relevant traffic to your website, meaning more potential clients can see what your B2B has to offer (and higher chances of sales generation!).
We have researched many SEO agencies to establish the top 20 SEO agencies suitable for your B2B in 2023. We cannot conclusively say which B2B SEO agency is the best, as this is entirely dependent on your business needs and objectives. However, with the list below, you can decide for yourself which B2B SEO agency is best for you.
Is B2B SEO different from B2C SEO?
One important factor to consider when choosing your B2B SEO agency is that B2B SEO is usually very different from B2C SEO. In short, it comes down to the fact that the time taken to generate a sale is much shorter with B2C companies compared to B2B. Let us explain.
Firstly, B2C companies tend to rely on traffic being directed from their website to the checkout page as quickly as possible to make a sale. B2B companies, on the other hand, typically focus more on building trust and reliability with their potential clients first, in order to eventually make a sale later. As a result, B2B companies have different approaches to SEO:
- Keyword research is more in-depth - keywords for B2B companies are typically more niche and low volume compared to B2C, so more research is required
- B2B companies consider every stage of the sales process - from being noticed to making the sale, B2B SEO has to consider more than preliminary search results.
- On-page content is typically higher in volume in order to keep potential clients enticed through each stage of the sales process.
- On-page content is typically more professional or informative instead of transactional
As a result of these differences, typical SEO strategies are not the best option for B2B SEO enhancement. More specific and targeted SEO research and analysis is required, in order to make sure you can build trust with potential clients and keep them interested during each stage of the sales process.
In order to do this, SEO agencies with experts/expertise in B2B SEO are your best option when it comes to considering hiring an SEO agency. Check out our list below of the top 20 B2B SEO agencies in 2023!
Curated list of the top 20 B2B SEO companies in 2023
1. Code200 - dedicated SEO agency for your B2B
Differentiator: There are two key attributes of Code200 that make them different from other SEO agencies that focus on B2B SEO:
- Code200 is comprised of B2B experts with experience in B2B and B2B SaaS.
- Code200 only works with a set number of clients at one time - so you can feel reassured that Code200 is committed to you as much as possible.
Since Code200 works with up to 5 clients simultaneously, they can prioritize finding the correct SEO strategy for each client. As a result, no generic or standard SEO strategies are offered. Instead, this B2B SEO agency develops a plan to leverage the strong sides of a business with a potential for scaling and reiteration to achieve results within one month.
Their results can be seen in public case studies. For example, one of their clients is Zebrium. Zebrium is a B2B startup that uses machine learning to identify the root cause of errors in logs.
The goal was to increase organic traffic growth and product awareness. Code200 carried out competitor research as well as an SEO audit for Zebrium to produce relevant content. Among the activities to generate sustainable growth, Code200 also carried out relevant link-building.
Overall, a 240% increase in organic traffic was observed, as well as 4 positions for a target keyword in the top 10 search results.
Team Size: 10
Key Services: B2B SEO, Technical SEO, Link-Building, Content Optimization
Clients: Zebrium, StatusGator, DeployPlace, NetSequency
Case Studies:
2. WebFX - digital marketing agency for B2B companies
Differentiator: WebFX proudly acknowledges that over the past 5 years, they have generated total revenue of over 3 billion dollars for all of their clients combined. With this figure displayed in the top left corner of the site, which changes in real-time, it can be inferred that their B2B SEO strategies are effective.
With WebFX, B2B-specific solutions are available, but signing onto a plan ensures you receive a custom SEO strategy dependent on your B2B SEO needs. They acknowledge different stages of the buying funnel, and strategies to enhance SEO typically include lead generation, technical SEO audits, on-page optimization and keyword research. However, WebFX also discusses the use of unique AR and VR solutions, which could be appealing depending on your needs.
One case study demonstrating WebFX’s methods was that of ALL-TEST Pro, a B2B that provides electric motor testing equipment to its clients. Requiring SEO enhancement to generate more leads and stay at the forefront of their industry, ALL-TEST pro partnered with WebFX. ALL-TEST Pro saw a 71% increase in form submissions and a 25% increase in organic form leads year-over-year.
Year Founded: 1998
Team Size: 200-500
Key Services: B2B SEO, Lead Generation, Technical SEO, Keyword Research
Clients: ALL-TEST Pro, Subway, Verizon
Case Studies:
3. Outerbox - B2B SEO and marketing agency
Differentiator: Similar to WebFX, they proudly acknowledge a high figure for the total revenue generated amongst clients (over 5 billion). Outerbox is a Google partner and has a 5-star rating on Clutch.
Outerbox offers a range of services, including SEO services specific to B2B companies as well as custom B2B SEO strategies. Services include in-depth keyword research, technical SEO audits, conversion optimization, on-page SEO, and lead generation.
This can be seen in multiple B2B SEO case studies, such as A&C Plastics. A&C Plastics is a B2B that is a leader in the plastic products industry. They required an e-commerce section as well as increased visibility to potential clients around the globe. Relying on Outerbox, they observed a +1,225% increase in organic search traffic, a +450% increase in organic online leads, and a +522% increase in Google AdWord conversions.
Year Founded: 2004
Team Size: 50-200
Key Services: B2B SEO, B2B SEO Management, Keyword Research, Technical SEO, Conversion Optimization, Lead Generation
Clients: Tronair, Drip Drop, Crayola
Case Studies:
4. Simple Tiger - Saas and B2B SEO agency
Differentiator: Simple Tiger is a B2B marketing agency that offers varied SEO solutions including B2B SEO, B2B2C and B2C SEO. Covering all bases, they also offer different solutions for startups, A+ funded startups and public/enterprise businesses. They offer SEO solutions specialized for B2B companies, including strategies such as keyword research, technical SEO and lead generation. Plans are also separated by industry, service and business stage to be clearer for potential clients.
A case study highlighting significant results from Simple Tiger’s strategies is that of Jotform. Jotform is a form-building platform that can be integrated with multiple large platforms such s PayPal and Salesforce. When Adobe shut down FormsCentral, Jotform’s biggest competitor, it aimed to rank 1st for all searches related to FormsCentral alternatives. With Simple Tiger’s strategies, organic traffic increased by 597% in 2 months.
Year Founded: 2006
Team Size: 14 (LinkedIn)
Key Services: Technical SEO, Link-Building, Lead Generation, Keyword Research
Clients: Totango, Segment, Bidsketch
Case Studies:
5. Webspero - web design and B2B SEO company
Differentiator: Webspero has designed over 1,200 websites and generated over 80,000 leads for their clients. With these high numbers comes a high amount of positive 5* reviews, with over 600 on Upwork, over 130 on Google, and over 75 on Clutch.
Webspero has B2B SEO experts with over 10 years of experience, all of whom offer custom B2B SEO strategies to customers to ensure your business objectives are considered. Strategies include reducing customer acquisition costs, increasing organic traffic, improving customer retention rate, as well as technical and on-page SEO.
A case study that highlights how Webspero approaches B2B SEO is that of Shoprocket. Shoprocket is a B2B that provides an online site builder tool to businesses looking to add e-commerce functionality to their websites. They worked with Webspero to increase user acquisitions and expand organic reach. By primarily adopting link-building and content optimization strategies, Webspero helped Shoprocket increase organic traffic by 93.86% as well as an increase of over +600% in keywords.
Year Founded: 2007
Team Size: 50-200 (106 on LinkedIn)
Key Services: B2B SEO, Technical and On-Page SEO, Link-Building, Content Optimization
Clients: Hostinger, Betway, Lull, Shoprocket
Case Studies:
6. Search Nurture - digital marketing agency for B2B and SaaS
Differentiator: Search Nurture offers a range of services, but primarily specializes in B2B and B2B SaaS. With tailored strategies, Search Nurture adopts B2B-specific methods to help clients. Key B2B SEO services include technical SEO, content optimization, link-building, and keyword research.
One case study displays their results effectively when it comes to how Search Nurture can help B2B clients. Gentem Health, a billing software service, needed to increase brand visibility in the medical market. With help from a low-budget campaign designed by Search Nurture, Gentem Health observed a 400% increase in monthly traffic sessions and a 300% increase in monthly leads via their landing page.
Year Founded: 2017
Team Size: 11-50
Key Services: B2B SEO, B2B SaaS SEO, Lead Generation, Keyword Research
Clients: John Freida, Bioré, Aurora
Case Studies:
7. Skale - revenue-oriented SEO agency
Differentiator: With experts specializing in B2B SEO, Skale prioritizes accurate scaling of a company’s SEO to ensure cost-efficient deliverables and effective SEO improvement. They adopt SEO management and scaling methods, as well as link-building, to improve SEO and ultimately increase MRR. Comprising a team of B2B SEO experts, their strategies are specific and tailored to your B2B business in order to increase leads and keyword rankings.
Their featured case study is that of Rezi, a resume builder aimed at graduates. Rezi set out to increase its visibility as a B2B to reach more clients. After working with Skale, revenue increased by +176% and customer signups doubled within four months. Their Churn rate also decreased by -33%.
8. Sure Oak - SEO-focused agency for B2B companies
Differentiator: They rely on specific SEO strategies that are specific to their client’s business needs, rather than adopting generic B2B SEO services. By offering a free ‘strategy session’ with an expert, clients can work with Sure Oak to create an SEO plan tailored to business objectives and goals. They offer a range of SEO, link-building, content and lead-generation services. Technical SEO audits and content optimization are key strategies for B2B SEO, as well as content optimization and keyword research.
An example of their strategic approach was seen with a mapping-based company called Maptive. Maptive was losing organic traffic due to an algorithm update as well as a decrease in trial-to-purchase conversions. Sure Oak provided a strategy primarily involving link-building, on-page optimization, and keyword research. In less than a year, trial sign-ups increased by +51%, trial-to-purchase conversions increased by +55%, and organic traffic increased by +101%.
Year Founded: 2017
Team Size: 10-49 (Clutch), 11-50 (Linkedin)
Key Services: SEO game plan, on-page optimization, technical SEO, SEO strategy consulting, link-building services, content optimization and lead generation services.
Clients: Mercedes, GAP, American Red Cross.
Case Studies:
9. NextLeft - B Corp SEO, content and digital marketing agency
Differentiator: They offer both generic and specific SEO plans, but their selling point is being a B Corp SEO agency. As a result, they have certified credibility, and so they should uphold public transparency and legal accountability for their services. They offer a range of services, specifically SEO and content marketing, with separate plans for B2B SEO. NextLeft takes a targeted approach depending on client needs, with plans typically including keyword research, content marketing, link building, technical SEO, and conversion rate optimization.
This is seen in their ShipCalm case study. ShipCalm is an e-commerce fulfillment and logistics provider in San Diego, and in 2019, required SEO optimization after migration over to WordPress. NextLeft primarily utilized technical SEO and content marketing techniques that resulted in a +1,500% increase in monthly website traffic between 2019-20.
10. Victorious - award-winning SEO agency
Differentiator: They have an award for the best large agency of the year by the US Agency Awards 2022. However, their list of awards is extensive, with 16 other awards in 2022 alone! Whilst Victorious is only a small working team, they focus on establishing custom B2B SEO plans for their clients depending on business needs. Typical strategies employed in these plans include on and off-page SEO, link-building, keyword research, and content optimization at every step of the sales process.
One case study that shows the result of these personal strategies is Agora. Agora is a B2B SaaS that provides its clients with a unique API that allows users to embed an engagement platform into their applications instead of opting for traditional communication apps. With Victorious’s help, they aimed to decrease PPC spending and lower the cost of client acquisition. By carrying out extensive keyword research, Victorious could increase rankings for Agora's highly specialized keywords. The result of this was 264K clicks, 8.63M impressions, and a 490% increase in keywords.
Year Founded: 2012
Team Size: 11-50
Key Services: B2B SEO Services, Keyword Research, Link-Building, Technical SEO
Clients: Wayfair, AngelList, Groupon
Case Studies: The top 3 are:
11. Definition - PR and SEO agency for B2B
Differentiator: Definition is primarily a B2B SEO agency, which is unique in that they have combined B2B PR with SEO, media, and content to deliver unique B2B SEO strategies for clients. Not only is the team comprised of B2B SEO experts, but by combining content writers, ex-journalists, media experts, and strategists, all bases of B2B SEO are covered. Depending on your business needs, custom strategies are developed by the relevant members of the Definition team depending on what area of expertise is required. SEO strategies include keyword research, PR-led link building, content optimization, and social media enhancement.
Many B2B case studies are available, one of which is Checkout.com. Checkout.com processes card payments and provides other payment gateways for its client companies, so that they can use these methods for customer payments. They wished to increase visibility as a business, and so Definition utilized its Fintech PR experts to take on the task. The result of this SEO enhancement was:
- 176% increase in payment traffic
- 1,405 brand mentions and 128 media hits
- 255% increase in branded searches.
Year Founded: Unknown
Team Size: 11-50
Key Services: Keyword Research, PR-led Link-Building, Content Optimization
Clients: Checkout.com, Nexus, GP Global
Case Studies:
12. Altitude Marketing - full-service B2B marketing agency
Differentiator: Altitude Marketing is a marketing agency that specializes in B2B marketing, with SEO being a key service that they offer. They emphasize how each B2B is unique, and that their methods, be it content or technical-based, can deliver sustainable results. Their key B2B SEO services focus on Content Optimization (at each stage of the sales process) as well as technical SEO. Long-tail keyword research is also a key method they include in their strategies.
A case study of interest is that of Chemical Concepts, a long-running adhesive supplier. Given such a niche area of business, they looked to Altitude Marketing to increase their digital presence. With content optimization being a key strategy, alongside keyword research, Chemical Concepts saw an 83% increase in monthly revenue (organic channel), a 101% increase in ranked organic keywords, and a 104% increase in monthly traffic.
13. Delante - SEO / SEM agency for B2B
Differentiator: Delante has experts within the B2B SEO niche, however, their services are separated into more focused strategies. Many B2B SEO agencies include many SEO strategies in one plan, whereas Delante has separate services for key B2B SEO, including:
- Long-tail keyword research
- Link-building services
- Technical SEO
With a free consultation, you can understand which area your business requires SEO enhancement the most, and sign up for the specific service rather than under one wider plan. This more targeted approach could be a more cost-efficient solution for your business.
A highlighted case study is that of Blufolio (Blufol.io), a company specializing in cryptocurrency, blockchain, and sustainable portfolios. Blufolio was merging content from one of their websites into their other, which was not as visible nor had many impressions/traffic. With Delante’s help, Blufolio saw a 453% increase in Google searches and 128K more impressions within 6 months after the merge.
14. Exo Agency - design and innovation consultancy for B2B
Differentiator: Exo Agency has over 15 years of experience and is trusted by over 200 different brands. As well as this, their SEO services are on the cheaper end of most SEO agencies despite having a team of SEO professionals. SEO services offered primarily consist of consulting, PPC, web development, and SEO. Plans for SEO services are based on the type of SEO, ranging from $30 per page to $200 per article, making plans more flexible.
One case study of interest is that of B3 Cash Solutions, which adopted Exo Agency’s services to increase visibility. Despite such a competitive market, B3 Cash Solutions found themselves with 1,400 daily organic clicks post-SEO enhancement. They generated 200+ leads and had a 20-30% bounce rate.
Year Founded: 2021
Team Size: 2-10
Key Services: On-Page SEO, Technical SEO, Off-Page SEO
Clients: Morgan Stanley, Huawai, Remax
Case Studies:
15. Titan Growth - B2B SEO and PPC agency
Differentiator: They have a unique, patented TitanBOT and a skilled team triple-certified by Google. TitanBOT is a technical SEO tool that is used to analyze the geospatial attributes of your site to assess any opportunities for B2B SEO enhancement. As well as this, TitanBOT can emulate how search engines would ‘crawl’ your site, meaning they can accurately predict how changes to your site would reflect on SEO.
Titan Growth largely focuses on on-page SEO due to TitanBOT’s capabilities, however, technical analysis and a ‘data-driven approach’ are also part of their strategy.
Their results can be seen in a case study about Sitecore, a customer experience management company. Their goal was to improve both technical and on-page SEO, in order to increase:
- Online market share
- Search engine rankings
- Organic traffic.
A technical SEO audit was carried out, and on-page optimization took place in response to the findings. As a result of this, Sitecore observed a 32% increase in organic traffic. This was seen alongside a 605% increase in 1st-page keyword rankings.
Year Founded: 2004
Team Size: 61 (Linkedin)
Key Services: SEO Management, Paid Media Management, Social Media Management, Link Acquisition, Lead Generation, Keyword Research, Technical SEO
Clients: Sitecore, Aman, Arcadia Data, Auberge Resorts Collection
Case Studies:
16. NetPeak - digital marketing for B2B
Differentiator: The most impressive statistics in this list:
- 3000+ successful projects
- 500+ specialists
- 25 industry awards - This includes two Clutch awards (top digital marketing agencies in 2022 and top SEO companies) as well as other awards such as the top 100 advertising and marketing agencies by The Manifest.
In addition to this, they are premier partners of Google, Meta, and Tiktok. Their primary services are SEO 2.0, PPC 2.0, SEO audits, and web analytics. However, they also own and adopt the popular tool Serpstat, a multifunctional SEO platform commonly used for B2B and B2B SaaS SEO optimization.
One case study highlighting their results is that of the well-known brand PUMA. When PUMA entered the Ukrainian market, NetPeak was tasked with increasing organic traffic and revenue from PPC advertising sources. They adopted a strategy that began with technical SEO audits and on-page optimization, followed by content and link-building strategies. The result of this was an annual growth of over 100% in organic traffic and 30% revenue growth from PPC advertising sources.
17. Incrementors Web Solutions - digital marketing, PR, and branding for B2B
Differentiator: Incrementors have a number of different awards and positive reviews on positive platforms contributing to a strong reputation. With awards from Business Connect, Clutch, and Upwork, as well as over 350 5-star reviews on Google, their reputation is reassuring to clients. A free technical audit of your site is included as part of a strategy session to decide on a customized strategy for your B2B company. Alongside SEO consulting, competitive analysis tests, conversion rate optimization, and a ‘lead generation funnel’ are strategies used to drive ROI increase.
Year Founded: 2012
Team Size: 162 (Linkedin)
Key Services: SEO services, PPC, Web Design, Web Development, Lead Generation
Clients: Aqualikes, Techvilla247, Tech-24X7
Case Studies:
18. Admix Global - link-building for B2B
Differentiator: They specialize in providing link-building services, and have been awarded the top link-building company of 2023 by Clutch. Unlike many B2B SEO agencies in this list, they do not offer services such as on-page or technical SEO. They do offer white-label specialized link building, but no other B2B SEO strategies. That said, link-building is a crucial component in many B2B SEO plans, so they are worth considering for your B2B SEO.
Their link-building services alone have been shown to be effective through case studies. Intellias, a global technology partner, relied upon Admix Global’s editorial link-building strategies to keep up with new markets and sustain higher positions in SERPs. Within 18 months, Intellias saw a 128% increase in monthly traffic, 193 links built and an increase in domain ranking from 49 to 70.
Year Founded: 2016
Team Size: 12 (LinkedIn)
Key Services: Link-Building, White Label Link-building
Clients: Intellias, Capital.com, Railsware
Case Studies:
19. RazorRank - digital marketing and SEO agency
Differentiator: They prioritize transparency alongside their expertise, as they provide a detailed SEO roadmap and monthly reports of their deliverables. This way, clients can understand, in simple terms, exactly what has been achieved to feel reassured they are benefitting from investment with RazorRank. Whilst not a specific B2B SEO agency, their key services include technical SEO, on-page optimization, keyword research, and link-building - all of which are components of a promising B2B SEO strategy.
Significant results can be seen from their 360 Training case study. 360 Training is a training solutions provider in the US and aims to improve ranking in search results. After working with RazorRank, organic traffic increased by 91% monthly, their bounce rate decreased by 22% and new users increased by 67%.
20. Writing Studio - B2B SEO content agency
Differentiator: The key thing to note with Writing Studio is that it is not a typical B2B SEO company. It is primarily a content writing agency, with a wide range of services on offer. Some of these services include technical writing, SEO writing, white paper writing and web content. Content is a large attribute of most B2B businesses, especially when it comes to optimizing every step of the sales process. Therefore, we thought it was suitable to include an agency with its niche in SEO content, as content optimization can prove just as valuable as other B2B SEO strategies.
Year Founded: 2019
Team Size: 11-50
Key Services: SEO Content, Web Content, White Paper Writing, Press Release
Clients: Healthline, Leafwell, Archipro
Case Studies: n/a
Conclusion
Despite such a range of promising B2B SEO agencies in this list, we cannot advise you which is the best. This is simply because the best B2B SEO agency for you comes down to your business needs and objectives.
Luckily, many of the B2B SEO agencies in this list take a personal approach, meaning they develop an SEO plan specific to your needs. As a result, you are getting the best chance at enhancing your SEO.
Before you pick an agency to hire, it's important to have an idea of which area of SEO you wish to improve (on-page content, technical SEO, keyword ranking, links) so you’re prepared. Once you have an idea, we would advise looking at an agency which takes a tailored, more personal approach to SEO to ensure you get the most out of hiring them.
By taking a good look at the agencies above, we’re sure you can find the agency that’s right for you.
Frequently asked questions on B2B SEO agencies
It's not uncommon to have some frequently asked questions regarding B2B SEO. If you’re struggling to decide which SEO agency is right for you, take a look below to see if our FAQs can clear up any questions or doubts you have.
SEO for B2B typically involves optimizing your content and links to increase your Google ranking. With a higher Google ranking, you can drive more organic traffic to your site, which means higher potential customers seeing your services. As a result, content at each stage of the buying process (be it a landing page, product page, checkout, etc) is usually optimized to retain the potential customer’s interest.
A B2B SEO agency can help draw not only more potential clients to your website but also increase the chances of converting them into sales. Since B2B sales work differently from typical B2C, it’s important that SEO matches this difference too. If not, your site footfall can remain low, and potential clients will struggle to find your B2B – likely resulting in lost sales.
A B2B SEO agency is a business or company that improves your B2B lead generation and organic growth through means of enhancing SEO. Typically, B2B SEO agencies employ techniques that are specific to improving B2B SEO, rather than generic strategies. This can include keyword research, technical SEO and link-building.
We cannot say who the best SaaS SEO service provider is, as it all comes down to the requirements of your business. Some agencies, such as Code200 or WebFX, are specific to B2B and may be a better option for you. If you are looking for more varied services, check out agencies such as Titan Growth or RazorRank.
To choose the right B2B agency for you, it’s important to consider your requirements. Not every B2B will need the same SEO improvements. By taking a look at your site and its metrics, you can gain a better understanding of what areas of SEO you need to improve and what can remain the same. Then, you can take a look at the B2B SEO agencies in the list above, and take a look at the agencies that sound fitting for your business. By taking a free consultation, you can gain a better understanding of your business needs.
