What you need to know about SEO agencies for SaaS
In 2023, an estimated 30,000 SaaS companies are out there serving millions of customers. No matter what your products or services are, brand visibility and reputation have never been more critical to ensure your SaaS company succeeds.
Suppose you want sustainable growth for your SaaS company. In that case, SEO activities can help drive organic traffic to your website, and as a result, increase the chances of potential customers seeing your product or service. With more relevant traffic, you can increase the number of trial sign-ups or trial-to-product conversions.
If you’re looking for an SEO boost for your SaaS company, here are the best SaaS SEO agencies to consider in 2023. We are not saying that we rank the best SEO agencies for SaaS, as it largely depends on your needs and business objectives. With that in mind, you can decide for yourself which is the best SaaS agency for you.
Our List of the Top 20 SEO Agencies for SaaS in 2023
1. Code200 - dedicated SEO agency for startups and SaaS
Why do they stand out? Two key attributes of Code200 make them different from other SaaS SEO companies:
- Code200 is dedicated and committed to SaaS and startups only
- Code200 is comprised of SaaS experts with experience in B2B and B2C SaaS.
Code200 can provide you with unique and tailored SEO solutions, all of which can help build a positive return on investment for your SaaS company.
Code200 works with up to 5 clients simultaneously, to prioritize and focus on finding the correct SEO strategy for each client. As a result, no generic or standard SEO strategies are offered. Instead, this SaaS SEO agency develops a plan to leverage the strong sides of a business with a potential for scaling and reiteration to achieve results in one month.
Their results can be seen in public case studies. One of their clients is Zebrium. This startup uses machine learning to identify the root cause of the errors in logs.
The goal was to increase organic traffic growth and product awareness. Code200 did competitor research and an SEO audit for Zebrium to produce relevant content. Among the activities to generate sustainable growth, Code200 also did link building.
Overall, a +240% increase in organic traffic was observed, as well as 4 positions for a target keyword in the top 10 search results.
Year Founded: 2018
Team Size: 10
Key Services: SaaS SEO, Technical SEO, Link-Building, Content Optimization
Clients: Zebrium, StatusGator, DeployPlace, NetSequency
Case Studies:
2. MadX - SaaS and B2B growth with SEO
Why do they stand out? MadX takes a metric-based approach to SaaS SEO and explains to its clients the impact of its services. With interactive reports, clients can look past SaaS SEO jargon and understand the goals converted into metrics and KPIs.
SaaS SEO is their main service. MadX agency aims to increase conversions and sales for their clients using search channels. Other strategies include link building, technical SEO, and content optimization.
For a direct mail SaaS client called Postalytics, MadX employed SEO strategy, on-page, and technical SEO. Eventually, they also created content (including a landing page, blogs, and social media posts) to maximize sustainable growth.
MadX helped Postalytics increase organic traffic from 3,000 to 81,000 visits, reduce page loading time to 1.9 seconds, and get 4,200 new positions on Google.
Year Founded: 2016
Team Size: 11-50, 4 on LinkedIn
Key Services: SaaS SEO, Link-Building, Technical SEO, Content Optimization
Clients: Postalytics, ParcelTracker, Longvadon
Case Studies:
3. Accelerate Agency - SaaS business growth with SEO
Why do they stand out? This agency employs over 190+ experts in SaaS, with their main service being SaaS SEO.
Their strategies and services have won awards from Forbes, US Agency Awards, and the UK/US Search Awards.
Their four key services are SEO strategy, link-building, onsite content and SEO, and technical SEO. They also offer SaaS website migration.
Given their expertise with SaaS, they have multiple case studies demonstrating their effective results. One such case study discusses Databricks, a leading cloud storage provider. This business needed high-quality links built to rank higher than competitors.
After ‘several months of targeted outreach’, Accelerate Agency secured referrals from 500+ domains. In just 6 months, traffic increased by 450,000 impressions.
Year Founded: 2017
Team Size: 190+
Key Services: SEO Strategy, Link-Building and Outreach, Onsite Content, Technical, and Onsite SEO.
Clients: BrightPearl, Auditboard, RingCentral
Case Studies:
4. Search Nurture - campaigns for eCommerce or B2B SaaS business
Why do they stand out? Search Nurture primarily specialize in marketing campaigns for B2B SaaS, and eCommerce. Key SaaS SEO services include technical SEO, content strategy, link optimization, and content creation. They also offer YouTube and content marketing.
Gentem Health, one of Search Nature’s SaaS clients, needed to increase brand visibility in the medical market. With help from a low-budget campaign designed by Search Nurture, Gentem Health observed a +400% increase in monthly traffic sessions and a +300% increase in monthly leads via their landing page.
Year Founded: 2017
Team Size: 11-50
Key Services: B2B SaaS SEO, Paid Media, Retail Advertising
Clients: John Freida, Bioré, Aurora
Case Studies:
5. Simple Tiger - SEO and PPC for SaaS businesses
Why do they stand out? Simple Tiger is a SaaS SEO agency that offers varied SEO solutions including SaaS SEO, B2B2C, and B2C SEO. Covering all bases, they also offer different solutions for startups, A+ funded startups and public/enterprise businesses.
They offer both SEO and PPC solutions for SaaS, including keyword research, technical SEO, link-building, and content marketing.
Simple Tiger’s strategies showed results for Jotform. Jotform is a form-building software that can be integrated with multiple large platforms such s PayPal and Salesforce. When Adobe shut down FormsCentral, Jotform’s biggest competitor, it aimed to rank 1st for all searches related to FormsCentral alternatives. With Simple Tiger’s strategies, organic traffic increased by +597% in 2 months.
Year Founded: 2006
Team Size: 14 (LinkedIn)
Key Services: Technical SEO, Link-Building, Content Marketing, Keyword Research, PPC
Clients: Totango, Segment, Bidsketch
Case Studies:
6. Skale - SEO growth for SaaS
Differentiator: Specific to SaaS SEO, Skale prioritizes accurate scaling of a company’s SEO to ensure cost-efficient deliverables. They adopt scaling and link-building to ultimately increase MRR.
Comprising a team of SaaS SEO experts, their strategies are specific and tailored to your SaaS business.
Their featured case study is that of Rezi, a resume builder aimed at graduates. Rezi set out to increase visibility from next to nothing, as they began as a side project and nothing more.
After working with Skale, revenue increased by +176% and customer signups doubled within four months. Rezi’s churn rate also decreased by +33%.
7. NetRocket - SEO services to boost traffic
Differentiator: Their services primarily consist of SaaS SEO, including SEO audits, technical SEO, and GMB optimization, as well PPC. They target SaaS businesses, and startups, and offer three different plans, which are start-up, growth, and premium.
One case study describes the promotion of a SaaS project in the US market. Whilst only providing brief detail, the case study describes their process. NetRocket did niche and competitor analysis, landing page, and link building to increase organic traffic for this particular SaaS project. The results indicate a 5x increase in traffic.
Year Founded: 2011
Team Size: 38 (Linkedin)
Key Services: SEO Audits, Technical SEO, GMB Optimization, PPC
Clients: Nearsens, OkayCMS, Telemetry TV
Case Studies:
8. Zupo - SEO and thought leadership for the marketing and creative agencies
Differentiator: SEO, as described on their landing page, is all they do. Their services include website analytics, content development, on and off-site SEO campaigns, technical SEO, and keyword research. A free SEO strategy call is offered to all potential clients to decide on a customized SEO plan for your objectives.
Targeted keyword research and optimizing content appear to be key strategies involved in Zupo’s SaaS SEO services. This is seen in their case study about 10-8 systems, a public safety SaaS startup involving CAD software. Zupo adopted these strategies to build a search presence for 10-8 systems, resulting in a +256% increase in organic traffic over 3 years.
Year Founded: 2019
Team Size: 2-10 (Linkedin)
Key Services: Technical SEO, on and off-site SEO campaigns, keyword research
Clients: Vincit, Sparkhouse, Saratech
Case Studies:
9. Panem Agency - SEO optimization services
Differentiator: Panem Agency emphasizes that a ‘one size fits all’ solution is inefficient. Instead, they take their time to understand their customers' needs and business objectives. Their main SEO services include audits, technical and on-page management, tracking, and content strategy improvements.
One case study talks about a startup called NewoldStamp. They are a marketing tool for creating and managing email signatures. The primary aim was to increase organic traffic, so they introduced technical SEO improvements, did content planning, and link-building. NewoldStamp went from 0 organic traffic to over 40,000 post-implementation.
Year Founded: 2015
Team Size: 97 (Linkedin)
Key Services: SEO, PPC, SEO Audits, SEO for Startups, Web Analytics, Digital Planning
Clients: Trusted by Visengine, Voiptime, Corevalue, etc.
Case Studies:
10. Sure Oak - SEO and linkbuilding
Differentiator: They rely on custom SEO strategies for startup needs, rather than adopting generic SEO services. By offering a free ‘strategy session’ with an expert, clients can work with Sure Oak to create an SEO plan that prioritizes specific SEO activities their startup needs to improve. They offer a range of SEO, link-building, content, and lead-generation services.
An example of their strategic approach was seen with a mapping-based company called Maptive. Maptive was losing organic traffic due to an algorithm update as well as a decrease in trial-to-purchase conversions. Sure Oak provided a strategy primarily involving link-building, on-page optimization, and keyword research. In less than a year, trial sign-ups increased by +51%, trial-to-purchase conversions increased by 55%, and organic traffic increased by +101%.
Year Founded: 2015
Team Size: 97 (Linkedin)
Key Services: SEO, PPC, SEO Audits, SEO for Startups, Web Analytics, Digital Planning
Clients: Trusted by Visengine, Voiptime, Corevalue, etc.
Case Studies:
11. Nextleft - SEO, content, and digital marketing
Differentiator: They offer both generic and specific SEO plans, but their selling point is being a B Corp SEO agency. As a result, they have certified credibility, and so they should uphold public transparency and legal accountability for their services.
They offer a range of services, specifically SEO and content marketing, with separate plans for SaaS.
Nextleft takes a targeted approach depending on client needs, with plans typically including keyword research, content marketing, link building, technical SEO, and conversion rate optimization.
Their case study provides information on the job they did for ShipCalm, an e-commerce fulfillment and logistics provider in San Diego. In 2019, they required SEO optimization after migration over to WordPress. Nextleft primarily utilized technical SEO and content marketing techniques that resulted in a 1,500% increase in monthly website traffic between 2019 and 2020.
12. Seoprofy - SEO to boost sales
Differentiator: They employ over 200 SEO specialists and work across 45 countries, whilst working with clients within competitive niches. Seoprofy also created their own SEO tools, for example, LinkChecker.pro, which tracks and analyzes backlinks. Their key services are international and enterprise SEO, SEO audits, and link building.
On average, across their case studies, they helped clients find a 780% return on investment. Their statistics also show over 1,800,000 monthly organic traffic, as well as 387,000 ranking keywords, on average amongst their clients.
Year Founded: 2012
Team Size: 200+
Key Services: International SEO, Enterprise SEO, SEO Audits, Link-Building
Clients: Yolo Group, Autodoc, Preply
Case Studies: N/A
13. Razor Rank - SEO, PPC, social media, and website design
Differentiator: They prioritize transparency alongside their expertise, as they provide a detailed SEO roadmap and monthly reports of their deliverables. This way, clients can understand, in simple terms, exactly what has been achieved to feel reassured they are benefitting from investment with Razor Rank. Their key SEO services are key to improving SaaS SEO, with services including audits, technical SEO, and keyword research.
Significant results can be seen from their 360 Training case study. 360 Training is a training solutions provider in the US and wished to improve ranking in search results. After working with RazorRank, organic traffic increased by +91% monthly, their bounce rate decreased by 22% and new users increased by +67%.
Year Founded: 2015
Team Size: 11-50
Key Services: SEO, Paid Media, Web Development, Content
Clients: GAP, Footlocker, Universal Production Music
Case Studies:
14. Let's Get Optimized - web design and SEO agency
Differentiator: They were named the best SEO company in Canada, by Clutch, for 4 years in a row. As a result, Let's Get Optimized has some of Canada’s best SEO experts as part of their team. They offer multiple SEO services, including audits, on and off-page SEO, technical SEO, keyword research, and content development services. They also offer PPC and design services.
Year Founded: 2007
Team Size: 11-50 (LinkedIn)
Key Services: On and Off-Page SEO, Technical SEO, Link-Building, Keyword Research, Content Development
Clients: Fuda Homes, Hestia Jewels, Tapis Normandy
Case Studies: N/A
15. Titan Growth - full-service digital marketing agency
Differentiator: They have a unique, patented TitanBOT and a skilled team certified by Google. TitanBOT is a technical SEO tool that is used to analyze the geospatial attributes of your site to assess any opportunities for SEO enhancement.
TitanBOT emulates how search engines would ‘crawl’ your website, meaning they can accurately predict how changes to your site would affect SEO.
They largely focus on on-page SEO due to TitanBOT’s capabilities. However, technical analysis and a ‘data-driven approach’ are also part of their strategy. Their key service is SEO management, and their SaaS SEO approach largely focuses on improving organic traffic, leads, and MRR.
Their results can be seen from a case study about Sitecore, a customer experience management company. Their goal was to improve both technical and on-page SEO, to increase:
- Online market share
- Search engine rankings
- Organic traffic.
Titan Growth did a technical SEO audit, and on-page optimization in response to the findings.
As a result of this, Sitecore observed a +32% increase in organic traffic with a +605% increase in 1st-page keyword rankings.
Year Founded: 2004
Team Size: 61 (Linkedin)
Key Services: SEO Management, Paid Media Management, Social Media Management, Link Acquisition
Clients: Sitecore, Aman, Arcadia Data, Auberge Resorts Collection
Case Studies:
16. NetPeak - online marketing agency for SaaS
Differentiator: The most impressive statistics in this list:
- 3,000+ successful projects
- 500+ specialists
- 25 industry awards - This includes two Clutch awards (top digital marketing agencies in 2022 and top SEO companies) as well as other awards such as the top 100 advertising and marketing agencies by The Manifest.
In addition to this, they are premier partners of Google, Meta, and Tiktok. Their primary services include SEO, PPC, SEO audits, and web analytics. However, they also own and adopt Serpstat, a multifunctional SEO platform commonly used for SaaS SEO optimization.
One case study highlighting their results is that of the well-known brand PUMA. When PUMA entered the Ukrainian market, NetPeak was tasked with increasing organic traffic and revenue from advertising. They adopted a strategy that began with technical SEO audits and on-page optimization, followed by content and link-building strategies. The result of this was an annual growth of over 100% in organic traffic and 30% revenue growth from PPC advertising sources.
17. Incrementors Web Solutions - SaaS SEO agency to boost sales
Differentiator: They have several different awards and positive reviews on positive platforms contributing to a strong reputation. With awards from Business Connect, Clutch, and Upwork, as well as over 350 5-star reviews on Google, Incrementors' reputation is reassuring to clients. A free technical audit of your site is included as part of a strategy session to decide on a customized strategy for your SaaS company. Alongside SEO consulting, competitive analysis tests, conversion rate optimization, and a ‘lead generation funnel’ are strategies used to drive ROI increase.
Year Founded: 2012
Team Size: 162 (Linkedin)
Key Services: SEO services, PPC, Web Design, Web Development, Lead Generation
Clients: Aqualikes, Techvilla247, Tech-24X7
Case Studies:
18. Exo Agency - business growth with digital marketing
Differentiator: Exo Agency has over 15 years of experience and worked with 200+ different brands. As well as this, their SEO services are on the cheaper end of most SaaS SEO agencies despite having a team of SEO professionals. Exo’s SEO services primarily include consulting, PPC, web development, and SEO. Plans for SEO services are based on the type of SEO, ranging from $30 per page to $200 per article, making plans more flexible.
One case study of interest is that of B3 Cash Solutions, which adopted Exo Agency’s services to increase visibility. Despite a competitive market, B3 Cash Solutions got 1,400 daily organic clicks post-SEO enhancement. They generated 200+ leads and had a 20-30% bounce rate.
Year Founded: 2021
Team Size: 2-10
Key Services: On-Page SEO, Technical SEO, Off-Page SEO
Clients: Morgan Stanley, Huawai, Remax
Case Studies:
19. Editorial Link - link building agency
Differentiator: Their specialty is link-building for SaaS companies. Editorial Link is a part of Admix Global, one of the top link-building companies of 2023 according to Clutch. Unlike many SaaS SEO agencies in this list, they do not offer services such as on-page or technical SEO, or content marketing. Their focus is on link-building for SEO.
One of their achievements showcases Intellias, a global technology partner. With Admix Global’s editorial link-building strategies Intellias managed to keep up with new markets and rank higher in search. Within 18 months, Intellias saw a +128% increase in monthly traffic, 193 links built, and an increase in domain ranking from 49 to 70.
Year Founded: 2016
Team Size: 12 (LinkedIn)
Key Services: SaaS Link-Building, White Label Link-building
Clients: Intellias, Capital.com, Railsware
Case Studies:
20. Writing Studio - expert content agency to increase traffic
Differentiator: Writing Studio is not a typical SaaS SEO agency, as they are focused on writing content. Their services include technical, SEO, web content, and white papers. Since content is crucial for SEO for most SaaS businesses, we thought it was suitable to include an agency in the list of SaaS SEO agencies.
Year Founded: 2019
Team Size: 11-50
Key Services: SEO Content, Web Content, White Paper Writing, Press Release
Clients: Healthline, Leafwell, Archipro
Case Studies: N/A
Conclusion
To understand if the agency works for your SaaS business, you can identify SEO activities you need on your own and then see which agency offers them. If you have zero marketing knowledge, then book consultations with a few SaaS SEO agencies to review different strategies. After all, it all comes down to your SaaS business objectives.
If you want an agency that only deals with SaaS, consider companies such as Code200 or NetRocket.
If you need other SEO services, consider other SEO companies such as Titan Growth or NetPeak.
With our list of SaaS SEO agencies above, you will find the right one.
Frequently asked questions on SEO agencies for SaaS
If you’re struggling to decide which SaaS SEO agency is right for you, we answered a few frequent questions that clients have.
SEO for SaaS typically involves optimizing your content and links to increase your Google ranking. With a higher Google ranking, you can drive more organic traffic to your site, which means higher potential customers seeing your services. Typical SEO strategies to boost SaaS business include link-building, on and off-page SEO, technical SEO, and keyword research.
A SaaS SEO agency is a business or company that improves your SaaS by enhancing SEO. It includes optimizing content, building effective links, analyzing technical SEO attributes, and other SEO strategies. Typically, SaaS SEO agencies employ strategies specific to driving SaaS Growth, unlike most digital marketing companies that work with more general SEO strategies.
A SaaS SEO agency can have many promising results. Typically, improved SEO will result in a higher number of visitors to your site. However, with higher numbers, potential revenue increases, and trial signups are likely to increase too. With improved SEO for your SaaS, your brand visibility increases and you can ensure your business grows sustainably.
To choose the right SEO company for your SaaS business, it’s important to consider your requirements. Not every SaaS will need the same SEO improvements. By taking a look at your site and its metrics, you can gain a better understanding of what areas of SEO you need to improve and what can remain the same. Then, you can take a look at the SaaS SEO agencies in the list above, and take a look at the agencies that sound fitting for your business.
We cannot say who the best SaaS SEO service provider is, as it all comes down to the requirements of your business. Some agencies, such as Code200 or NetRocket, are specific to SaaS and may be a better option for you. If you are looking for more varied services, check out agencies such as Titan Growth or NetPeak.
