In 2023, there are a variety of SEO strategies you can use to build your brand or business – and programmatic SEO is among them. Compared to other SEO strategies (such as technical SEO, image SEO, on-page SEO, etc), programmatic SEO is less manual and aims to speed up the SEO process.
As you will see below in some programmatic SEO examples, automation helps to generate landing pages in bulk via templates, meaning you can produce them on a large scale in no time. Typically, this process involves dynamically inserting data from a database into a landing page, meaning you can target all your audiences with specific search terms.
To help you with programmatic SEO, we looked further into some companies that have used programmatic SEO to boost their web traffic and rank higher in Google searches. We then compiled a list of the top 21 programmatic SEO examples in 2023, as shown below. Our list aims to help you understand the programmatic SEO process better.
The data behind the study
Firstly, we have kept our list specific to SaaS companies that have used programmatic SEO to enhance their Google rankings and web traffic. We manually analyzed their websites and recorded the data.
After collecting our data, we used Semrush to help us analyze US traffic for every website in October 2023. We then drilled down further and looked at the traffic generated from programmatically created pages.
With this information, we could rank these companies and discuss them in detail – which you can find below.
Now you have the basics, let’s jump into the top 21 programmatic SEO examples in 2023.
If you want to check out how programmatic SEO can help your company, contact us to discuss.
List of programmatic SEO examples from popular SaaS companies
- StatusGator
- DynaPictures
- Canva
- Wise
- Veed.io
- Payscale
- Zillow
- Zapier
- ProductHunt
- Semrush
- Userpilot
- EnhanCV
- G2
- Airtable
- Failory
- Make
- Revolut
- Calendly
- Retool
- Webflow
- TheBCMS
1. Programmatic SEO example by StatusGator
StatusGator.com is a cloud monitoring tool that has been monitoring SaaS services for eight years. It allows users to aggregate service statuses they rely on into a single unified status page.
StatusGator.com drew 52,500 organic search visits in October 2023 through a robust index of 53,438 pages and 29,500 keywords. This impressive performance, supported by 3,419 linking domains, highlights the site’s effectiveness in attracting targeted organic traffic.
StatusGator.com uses one template called the Services template, which is used for pages that offer real-time and historical uptime of various cloud vendors and SaaS companies.
Services
Link: /services/{service_name}
Monthly Traffic: 52,352 visits
Pages: 5,810
Keywords: {service_name} down, {service_name} outage, and other variations.
Purpose: This template provides current and historical status updates of various services. It’s a vital resource for users seeking information about potential service disruptions or downtime. The pages are meticulously designed to offer timely and accurate status reports, ensuring users stay informed about the services they rely on.
We can observe that ~98% of traffic is attributed to thousands of service pages built programmatically via the “Services” programmatic template. This template demonstrates how effectively targeted content can meet the audience’s needs and be an effective SEO strategy.
By providing up-to-date, relevant information on service statuses, StatusGator.com ranks high in search results and establishes itself as a go-to resource for service monitoring.
2. Programmatic SEO examples by DynaPictures
DynaPictures.com is an image-generation tool that uses APIs to generate a range of unique visual content. Since their product launched in 2020, over 3,200 companies and professionals have generated images with their tool.
DynaPictures.com showcases a focused approach to programmatic SEO. Their October organic search traffic was at 104 visits, due to a change in strategy. They have recently added programmatic pages to their website. Currently, there are 574 indexed pages and 1,000 keywords. Together with 400 linking domains, it highlights their growing online presence in the automated image creation niche.
DynaPictures.com employs two programmatic templates, each catering to different aspects of visual content creation. So let’s see the examples of programmatic SEO they bet on.
Templates for visual content
Link: /templates/{content_type}
Monthly Traffic: 53 visits
Pages: 11
Keywords: The primary keyword is {content_type} templates, such as Facebook carousel template, Instagram ad template, and various other types of visual content.
Purpose: These templates provide a variety of templates of visual content, such as Facebook ads, Tweets, receipts, and more. It’s a valuable resource for users looking for specific templates for marketing campaigns or other purposes, highlighting how to meet the needs of customers looking for a particular product.
Generate {content_type} online
Link: /generate-online/{content_type}
Monthly Traffic: 32 visits
Pages: 13
Keywords: Focuses on {content_type} maker and {content_type} generator.
Purpose: This template provides practical examples and guidance on generating visual content online. It’s a helpful tool for users seeking to create custom visual content efficiently.
DynaPictures.com’s use of programmatic SEO through these templates demonstrates their expertise in the visual content domain. By offering tailored, dynamic content creation tools, DynaPictures.com aims to enhance its search engine visibility and provide a user-friendly experience for those seeking custom visual content solutions.
3. Programmatic SEO examples by Canva
Canva.com is a leader in online design and publishing, offering its users thousands of free photos, templates, and a new AI image generator tool. They demonstrate the power of programmatic SEO through an impressive digital footprint.
With a monthly traffic of 15.2 million, supported by 3,699,050 indexed pages and 1,833,237 keywords, Canva.com’s online presence is robust and dynamic. The website has an extensive network of 448,403 linking domains, highlighting the success of its SEO strategies in driving visibility and user engagement.
Canva.com has skillfully utilized three programmatic templates to enhance its user experience and showcase the versatility of programmatic SEO.
Colors
Link: /colors/color-meanings/{color_name}
Monthly Traffic: 1,146,792 visits
Pages: 1,991
Keywords: Focuses on color-related searches, including {color_name} color, what is {color_name}, and {color_name} hex code.
Purpose: This template is a comprehensive color guide offering detailed descriptions, hexadecimal codes, and color palettes.
Create {object}
Link: /create/{objects}
Monthly Traffic: 1,510,351 visits
Pages: 814
Keywords: Target phrases like {object} maker, canva {object}, and how to make {object}.
Purpose: Dedicated to guiding users in creating various visual assets using Canva tools, this template is a treasure trove for novice and experienced designers.
{Object} templates
Link: /{object}/templates
Monthly Traffic: 1,985,061 visits
Pages: 14,818
Keywords: Includes {object} templates and canva {object}.
Purpose: This template showcases Canva’s extensive range of document and image templates, catering to various design needs.
Canva.com’s strategic use of programmatic SEO showcases its commitment to user-friendly design and demonstrates how to leverage SEO to enhance user experience. By exploring these programmatic pages, users can access a world of design possibilities, highlighting the effectiveness of targeted, well-executed SEO in the creative industry.
4. Programmatic SEO examples by Wise
Wise.com is a UK-based foreign exchange company, and its services make life easier for users who wish to make cross-border payments, transfers, and exchanges abroad.
Currently, Wise.com stands as a great example of programmatic SEO, leveraging an extensive content and keyword strategy to drive substantial organic traffic. With an impressive 361,704 indexed pages and a vast array of 5 million keywords, Wise.com captivates a staggering 68,500,000 visitors monthly through organic search. This remarkable achievement has the support of 50,745 linking domains.
Wise.com has ingeniously crafted six programmatic templates, each designed to simplify the user’s journey in accessing crucial financial information:
Currency converter pages
Link: /currency-converter/{currency1}-to-{currency2}-rate
Monthly Traffic: 4,358,483 visits
Pages: 27,272
Keywords: Focuses on currency conversion in multiple languages, primarily targeting” {currency1} to {currency2}”.
Purpose: This template is a hub for real-time currency conversion, covering a wide range of currencies and language options.
Users can easily navigate to the pages with specific searches like “1 dollar to rupees” or “100 pesos to dollar” and land on Wise’s SEO pages made programmatically.
Routing number
Link: /us/routing-number/{bank}
Monthly Traffic: 536,857 visits
Pages: 232
Keywords: Targets “{bank} routing number” and “routing number for {bank}”.
Purpose: This template is a layout for numerous pages on finding routing numbers for various banks. It’s an invaluable resource for anyone needing specific bank routing numbers.
SWIFT codes
Link: /swift-codes/{swift_code} and /swift-codes/countries/{country}-swift-codes
Monthly Traffic: 74,293 visits
Pages: 14,853
Keywords: Includes “bank SWIFT code”, “{swift_code}”, and variations.
Purpose: This template offers exhaustive information on SWIFT codes for banks worldwide, aiding users in identifying banks associated with specific SWIFT codes.
Wise.com’s strategic use of programmatic SEO demonstrates its technical understanding and commitment to providing accessible, user-friendly financial information. By navigating these programmatic pages, users gain access to a wealth of financial tools and resources, exemplifying the power of targeted, efficient SEO in the financial industry.
5. Programmatic SEO examples by Veed.io
Veed.io is a well-known, popular online editing video platform that allows users to record and edit videos for an array of purposes, including educational.
They showcase a robust organic search presence with its extensive digital footprint. The platform’s 501,959 indexed pages and 210,800 keywords draw a significant monthly search traffic of 434,000, underpinned by 25,268 linking domains, indicating its credibility and reach in the digital space.
Veed.io employs three innovative programmatic templates, each designed to cater to specific user needs while enhancing SEO:
Tools
Link: /tools/{tool_name}
Monthly Traffic: 256,607 visits
Pages: 873
Keywords: Includes specific tool names like {tool_name}, online {tool_name}, and veed {tool_name}. Veed.io also targets keywords in connection to what the tool does. For example, the targeted keyword for the video compressor page is also “compress a video”.
Purpose: This template offers detailed insights on diverse video editing tools, educating users on functionalities. Pages provide overviews of unique features, aiding novice and professional editors efficiently.
Convert {format1} to {format2}
Link: /convert/{format1}-to-{format2}
Monthly Traffic: 97,589 visits
Pages: 266
Keywords: Targets phrases like “{asset} converter,” “convert to {format2},” and “convert {asset} to {format2}.”
Purpose: These pages describe converting various assets into different formats. It’s beneficial for users needing to switch between video and audio formats and is accessible in multiple languages, including Spanish.
{Asset} maker
Link: /create/{asset}-maker
Monthly Traffic: 21,743 visits
Pages: 221
Keywords: Focuses on {asset} maker, how to create {asset}, and related variations.
Purpose: These pages are for creating and editing digital assets like GIFs, videos, memes, etc., using Veed.io’s tools. It serves as a creative hub for users.
Veed.io demonstrates technical excellence and user commitment through programmatic SEO in its templates. These pages offer a user-friendly, informative platform, showcasing the effectiveness of targeted SEO in the video editing domain and providing users with valuable knowledge and tools.
6. Programmatic SEO examples by Payscale
Payscale.com is a leading service for salary data and management, as well as analytics and software to “get pay right” as they describe on their website.
They showcase an advanced programmatic SEO strategy compared to other programmatic SEO examples. With an extensive index of 3,771,537 pages and 848,700 keywords, the site attracts a remarkable 842,200 monthly organic search visits. Links from 68,660 distinct domains further support this impressive reach.
Two essential templates drive Payscale.com’s programmatic SEO:
Cost of living calculator
Link: /cost-of-living-calculator/{area}
Monthly Traffic: 421,866 visits
Pages: 4,918
Keywords: Focuses on cost of living calculations with phrases like area cost of living, cost of living {city}, and related variations.
Purpose: This template helps users calculate living costs in various cities or areas. It provides a personalized tool that adjusts calculations based on different geographic locations, offering valuable insights for relocation or financial planning.
Hourly rate
Link: /research/US/{company_name}/Hourly_Rate
Monthly Traffic: 150,264 visits
Pages: 72,709
Keywords: Target specific employment-related queries such as {company_name} pay rate, {target} hourly pay, and how much does {company_name} pay hourly.
Purpose: This template offers a comprehensive database of hourly rates for various employers across the US. It is a crucial resource for job seekers, employees, and HR professionals looking to understand industry-standard pay rates.
Payscale.com leverages programmatic SEO in its Calculator and Hourly Rates templates, showcasing the power of dynamic content for user experience and search engine visibility. Offering precise, data-driven insights on salary and compensation, it achieves high search rankings and establishes itself as a valuable resource in employment and finance.
7. Programmatic SEO examples by Zillow
As the most-visited real estate website in the United States, Zillow offers customers an on-demand experience for selling, buying, renting, and financing real estate.
Zillow.com stands as a towering programmatic SEO example in the real estate digital space. With an extensive index of over 23 million pages and 9.4 million keywords, Zillow.com commands an impressive 58.6 million monthly organic search traffic. It is further reinforced by the support of 215,416 linking domains, solidifying Zillow.com’s position as a dominant force in the real estate market.
Zillow.com’s programmatic SEO prowess is encapsulated in its singular yet powerful template:
Listings by state
Link: /{state} and /{city_state}
Monthly Traffic: 28,800,000 visits
Pages: 1,390,000
Keywords: Focuses on homes for sale in {state}, zillow {state}, and related variations.
Purpose: This template is a cornerstone of Zillow’s SEO strategy, generating comprehensive real estate listings for each state. By programmatically pulling data from the Multiple Listing Service (MLS), Zillow creates detailed and up-to-date listings for numerous cities across every state.
This process not only ensures the freshness of the content but also caters to a wide range of user queries related to real estate in different locations. Users looking for specific state or city listings can easily access this information through URLs at Zillow’s templates.
Zillow.com’s use of a single yet highly effective programmatic template demonstrates the power of a well-executed SEO strategy in the real estate domain. By efficiently aggregating and presenting property listings across the United States, Zillow has become a go-to resource for millions of users, showcasing the impact of programmatic SEO in driving significant traffic and enhancing user experience in the competitive real estate market.
8. Programmatic SEO example by Zapier
Zapier.com is best known for automating web processes by linking and syncing actions across various web applications, facilitating seamless data transfer and process automation.
As a renowned automation platform, Zapier.com exemplifies the effective use of programmatic SEO. With an extensive 2,212,447 pages in index and 941,500 keywords, Zapier.com attracts a remarkable 1,600,000 visitors monthly through organic search. This impressive reach is bolstered by 87,751 linking domains, highlighting Zapier’s prominence in the digital landscape.
Zapier.com employs two distinct programmatic templates, each tailored to showcase different aspects of their platform:
App integrations
Link: /apps/{app_name}/integrations
Monthly Traffic: 71,549 visits
Pages: 41,897
Keywords: Focuses on {app_name}, zapier {app_name}, and {app_name} integrations.
Purpose: This template provides information on app integrations available through Zapier, their main gig. The templates become a comprehensive guide for users looking to connect various apps. This approach effectively captures traffic related to specific app integrations.
App categories
Link: /apps/categories/{category_name}
Monthly Traffic: 7,189 visits
Pages: 100
Keywords: Targets {category_name} tools, zapier {category_name}, and related variations.
Purpose: This template categorizes the vast array of apps available on Zapier, making it easier for users to navigate and discover them. It includes filters for the Top 100 apps, popularity, and recent additions.
Zapier.com showcases technical expertise and user commitment through programmatic SEO templates, ensuring a user-friendly platform. Exploring these pages provides valuable insights into Zapier’s extensive capabilities, establishing it as a standout example in programmatic SEO, reflecting a dedication to both technical excellence and user experience.
9. Programmatic SEO examples by ProductHunt
ProductHunt.com is an online hub for tech enthusiasts and innovators, where users can join communities and connect with others regarding products they’re interested in.
Quite a niche service, productHunt.com is another strong programmatic SEO example, as it demonstrates a masterful application of programmatic SEO. With 202,800 monthly visits, the site’s extensive index of 3,249,609 pages and 248,641 keywords is pivotal in its wide online presence. It’s bolstered by an impressive network of 119,970 linking domains, underscoring its strong performance in search engine rankings.
ProductHunt.com employs two key programmatic templates, each serving a unique purpose in showcasing tech products:
Products
Link: /products/{product_name}
Monthly Traffic: 133,353 visits
Pages: 63,280
Keywords: Focuses on {product_name} and its variations.
Purpose: This template creates detailed profiles for products and companies featured on the platform. It maximizes visibility for new and innovative tech products, using targeted keywords to optimize search engine rankings. Companies and creators can feature their products on these pages, enhancing discoverability and engagement within the tech community.
Product alternatives
Link: /products/{product_name}/alternatives
Monthly Traffic: 21,176 visits
Pages: 11,160
Keywords: Focuses on {product_name} alternatives and their variations.
Purpose: This template provides users with alternative options for specific products, offering a broader view of available solutions and similar offerings in the tech market.
ProductHunt.com is dedicated to promoting tech innovation and leveraging SEO for user experience and product discoverability through programmatic templates.
Users exploring these pages access a wide range of tech products, underscoring the effectiveness of well-executed SEO in enhancing product visibility within the tech space, showcasing ProductHunt.com as a platform at the forefront of promoting and discovering technological advancements.
10. Programmatic SEO examples by Semrush
Semrush.com is a frontrunner in the SEO tools sector, offering its users an all-in-one suite for boosting their online visibility and marketing results, mainly through analytics.
Semrush.com showcases an impressive command over organic search traffic. With a staggering 34,210,826 pages indexed and 442,500 keywords, Semrush.com draws a monthly organic search traffic of 2,200,000. This robust online presence is bolstered by 154,134 linking domains, underscoring their authority in the SEO landscape.
Semrush.com employs two distinct programmatic templates, each designed to offer valuable insights and tools for SEO optimization:
Website
Link: /website/{website_name}
Monthly Traffic: 1,372,000 visits
Pages: 82,198
Keywords: Focuses on website-specific terms, including the website name and related keywords.
Purpose: Semrush employs this template as a crucial component of its SEO strategy, generating optimized content for various website names. Utilizing data from their search analytics, Semrush creates multiple templated landing pages that offer in-depth insights into specific websites.
This template is a valuable resource for digital marketers and SEO professionals, providing comprehensive information for users seeking detailed insights about particular websites.
Trending websites
Link: /trending-websites/{country}
Monthly Traffic: 37,242 visits
Pages: 1,102
Keywords: Targets terms like {website_name}, popular websites, and top websites in {country}.
Purpose: This template provides up-to-date information about popular and top-ranking websites in various countries. It showcases Semrush’s data, offering global ratings and statistics on trending sites. This feature is handy for users interested in understanding website popularity and performance across different regions.
Semrush.com strategically employs programmatic SEO in templates, showcasing SEO expertise and offering a practical demonstration of its effective use in digital marketing. With tailored, data-driven content, Semrush.com emerges as a vital resource for enhancing website visibility and ranking on search engines, making it valuable for those seeking to optimize their digital presence.
11. Programmatic SEO examples by Userpilot
Userpilot.com is a platform specializing in user experience for SaaS companies, aiming to help companies and small businesses optimize and perfect their UI and applications.
Userpilot.com demonstrates a solid organic search presence compared to other programmatic SEO examples. With 24,900 monthly organic search visits, 38,800 keywords, and 14,508 indexed pages, Userpilot.com stands out as a robust example of programmatic SEO in action. The website’s success is further highlighted by its network of 6,819 linking domains.
At the core of Userpilot.com’s programmatic SEO efforts is their “Blog” template, a key driver of their content strategy:
Blog
Link: /blog/{post_title}
Monthly Traffic: 23,908 visits
Pages: 1,669
Keywords: Targets a range of user experience and SaaS-related phrases, including best {object} for SaaS, {industry} examples, best {service}, customer {activity} for {industry}, and others.
Purpose: This template is central to Userpilot.com’s content strategy, focusing on data-driven content clusters that resonate with their target audience.
Each blog page is optimized for specific keywords, enhancing the site’s visibility and authority in the SaaS and user experience domains. The blog covers various topics, offering insights and best practices for SaaS companies looking to improve customer engagement and product adoption.
Userpilot.com strategically utilizes a focused programmatic template for blog content, showcasing the efficacy of targeted programmatic SEO. By concentrating on a specific content area and optimizing for relevant keywords, Userpilot.com enhances search engine rankings and delivers valuable, tailored content to its audience, exemplifying successful programmatic SEO practices in the SaaS industry.
12. Programmatic SEO examples by Enhancv.com
Enhancv.com is a niche service with a very particular customer base. It is a resume builder tool, and its traffic includes a broad audience of different ages and professions. But all their users are after one service – getting help building the perfect resume.
Despite only offering one primary service, Enhancv.com demonstrates a successful
programmatic SEO strategy. With an extensive index of 32,908 pages and 121,400 keywords, the site attracts 147,700 monthly organic search visits. It is further supported by 36,793 linking domains, highlighting its strong online presence.
Enhancv.com employs two key programmatic templates, each designed to cater to specific resume-building needs:
Resume examples
Link: /resume-examples/{industry} or /resume-examples/{position}
Monthly Traffic: 29,465 visits
Pages: 2,473
Keywords: Target phrases like {position} resume and {industry} cv.
Purpose: This template features many resume examples tailored to specific industries and job descriptions, such as tech, interior design, and positions like architect, IT director, ICU nurse, etc.
It is a comprehensive resource for users seeking industry-specific resume inspiration and helps users save time for popular professions.
Resume templates
Link: /resume-templates/{type}
Monthly Traffic: 13,283 visits
Pages: 14
Keywords: They are using the {type} resume template keyword for this template.
Purpose: This template showcases a variety of CV types, including modern and classic styles. It provides users with examples and templates for different resume formats, offering valuable resources for crafting a professional resume.
Each page is tailored to guide individuals in selecting and customizing a resume template that best fits their qualifications and career objectives.
Enhancv.com’s use of programmatic SEO through these templates showcases their expertise in resume design and enhances the user experience by providing targeted and valuable content. By offering a diverse range of resume templates and examples, Enhancv.com effectively meets the needs of job seekers, demonstrating the power of programmatic SEO in the career services industry.
13. Programmatic SEO examples by G2
G2.com is a renowned and reliable platform for software reviews and comparisons, which we have used in other articles and blogs when looking at reviews for services or products.
Given their popularity, it is no surprise they demonstrate a robust programmatic SEO strategy, thus making an interesting programmatic SEO example. With 1.1 million monthly organic search visits, supported by an extensive index of 3.3 million pages and 1.1 million keywords, G2.com stands out in the digital landscape. The website’s authority is backed by 83,800 linking domains.
G2.com employs three key programmatic templates, each designed to cater to specific user queries and interests:
Best {service}
Link: /categories/{service}
Monthly Traffic: 403,609 visits
Pages: 5,261 pages
Keywords: These are best {service}, best {service} companies, and best {service} software.
Purpose: These pages offer comprehensive descriptions and comparisons of various services, including CMS, job search websites, and marketing automation, among others. They also list and compare companies providing similar services.
Compare services
Link: /compare/{service1}-vs-{service2}
Monthly Traffic: 25,918 visits
Pages: 27,908
Keywords: Focuses on comparisons between services and SaaS companies, using phrases like compare {service1} vs {service2}.
Purpose: These pages offer detailed comparisons, highlighting differences and similarities between two services, aiding users in making informed decisions.
Best software companies
Link: /best-software-companies/top-{industry}` or `/best-software-companies/{country}
Monthly Traffic: 776 visits
Pages: 31
Keywords: Targets searches for top software companies in various industries and countries, with phrases like top {industry} software and top companies in {country}.
Purpose: This template provides comprehensive listings of top software companies, categorized by industry or country, offering a valuable resource for users seeking the best in a specific sector.
G2.com’s strategic use of programmatic SEO through diverse templates showcases how effectively tailored content can meet user needs while enhancing search engine visibility. As a result, G2.com ranks high in search results and positions itself as a trusted authority in the software review space.
14. Programmatic SEO examples by Airtable
Airtable.com is a leading platform for customizable workflow management. It’s a low-code platform that “reimagines” your workflow with AI.
With an extensive index of 7,423,377 pages and 103,700 keywords, the site draws an impressive 188,200 monthly organic search visits. This strong online presence is further supported by 103,500 linking domains, highlighting Airtable’s authority in the digital space.
Airtable.com showcases a robust programmatic SEO example. They employ several programmatic templates, each designed to cater to specific user needs. Two include:
Templates
Link: /templates/{purpose}
Monthly Traffic: 4,650 visits
Pages: 302
Keywords: Focuses on {purpose} sheet template and airtable {activity}.
Purpose: This template showcases a wide range of professional activities that can be efficiently managed using Airtable, such as sales CRM, project management, and content calendars. It serves as a resource for users seeking customizable templates for various business functions.
Integrations
Link: /integrations/{tool}
Monthly Traffic: 2,817 visits
Pages: 34
Keywords: Targets airtable integration and related variations.
Purpose: This template provides detailed information on integrating Airtable with various third-party tools. It’s a valuable resource for users looking to enhance their Airtable experience through seamless integrations.
Airtable.com strategically employs programmatic SEO in templates, showcasing workflow management expertise while enhancing the user experience with targeted, valuable content.
Providing diverse templates and integration guides, Airtable.com effectively meets user needs, exemplifying the impact of programmatic SEO in bolstering online visibility and fostering user engagement.
15. Programmatic SEO examples by Failory
Failory.com is a unique platform dedicated to the startup ecosystem, as it provides guides and weekly newsletters tailored specifically to startups.
Since the startup niche is popular amongst a variety of industries, it’s no surprise that Failory is an interesting programmatic SEO example in 2023. Failory leverages programmatic SEO to attract a significant online audience. With 8,592 indexed pages and 33,100 keywords, the site garners a notable 42,700 monthly visits. This success in organic search traffic is further evidenced by the 7,027 domains linking to Failory.com, highlighting its influence and popularity in the digital realm.
Failory.com has developed three distinct programmatic templates, each offering valuable insights into different aspects of the startup world:
Cemetery
Link: /cemetery/{startup_name}
Monthly Traffic: 22,771 visits
Pages: 116
Keywords: Focuses on specific startup names, reasons for closure, and related failures.
Purpose: This template delves into the stories of startups that didn’t succeed, offering detailed profiles that include the startup’s logo, launch date, description, and reasons for failure.
Startups
Link: /startups/{industry}
Monthly Traffic: 4,725 visits
Pages: 1,091
Keywords: Targets {industry} startups, {country} startups, and {state} startups.
Purpose: This template acts as a comprehensive database, categorizing startups by industry, country, or state. It enhances the site’s organization and user experience by offering tailored listings.
Pitch deck
Link: /pitch-deck/{industry}
Monthly Traffic: 493 visits
Pages: 330
Keywords: {industry} pitch deck
Purpose: The template is dedicated to providing a rich database of pitch decks sorted by startup industries. It’s an invaluable resource for entrepreneurs seeking guidance on crafting effective pitch decks.
Failory.com’s strategic use of programmatic SEO through these templates showcases its commitment to supporting the startup community as well as its expertise in leveraging SEO to enhance user experience and knowledge sharing.
16. Programmatic SEO examples by Make.com
Make.com is a popular and leading automation platform designed for users with little to no coding skills to design, build, and automate anything—from tasks and workflows to apps and systems.
As a programmatic SEO example, Make.com stands out. As of October, Make.com had 2,880,507 pages indexed by Google, targeting an impressive 117,060 keywords.
Make.com attracts an impressive 60,600 visitors monthly through organic search alone.
That’s impressive, but what was the backbone of this success? The answer – is a robust network of 12,701 linking domains, each contributing to the site’s online presence.
A closer look at Make.com’s traffic drivers reveals a fascinating aspect: some of their programmatic pages are among the top five traffic-driving pages on their website. Their Google Docs help page even surpasses the homepage in attracting visitors. Let’s take a look at them:
App help
Link: /help/app/{software-name}
Monthly Traffic: 20,000 visits
Pages: 809
Keywords: Brand and software-specific variations
Purpose: Provides concise guides and tips for specific software integrations. These pages not only aid users but also exemplify Make.com’s targeted programmatic SEO strategy.
{Software-name} integrations
Link: /en/integrations/{software-name}
Monthly Traffic: 4,900 visits
Pages: 15,700 pages
Keywords: Focus on {software-name} integrations and {software-name} automation.
Purpose: Showcases a myriad of integrations with various software. Each page is a testament to the extensive and tailored approach of Make.com’s programmatic SEO.
Action+App1+App2
Link: /templates/XXXX-{action}-app1-app2
Monthly Traffic: 69 visits
Pages: 973
Keywords: Focused on actions between two apps, such as create completions with OpenAI ChatGPT and Google Sheets or send a Gmail email from a new Google Sheets row.
Purpose: Designed for users looking to perform a particular action (like translate, create, save, etc.), these pages highlight Make.com’s nuanced approach to programmatic SEO.
Make.com’s strategic use of programmatic SEO is not just about scale; it’s about creating targeted, relevant content that resonates with their audience’s specific needs.
17. Programmatic SEO examples by Revolut
Revolut.com is an all-in-one financial application that lets its users send money to over 160 countries in a range of currencies. Its major selling points are low exchange rates and disposable banking cards.
They attracted 1.1 million monthly visits through 183,200 indexed keywords. Their SEO efforts are supported by 35,451 linking domains. With 683,917 pages indexed, Revolut showcases the effectiveness of strategic content marketing. Part of their success is down to programmatic SEO.
The website employs two key programmatic templates:
Currency converter
Link: /currency-converter/{currency1}-to-{currency2}-exchange-rate/
Monthly Traffic: 1,033,743 visits
Pages: 12,360
Keywords: It targets keywords like {currency1} to {currency2}, currency exchange, and related variations.
Purpose: The Currency Converter template is a major traffic driver, with monthly visits across pages. Offering users real-time currency conversion and exchange rate information.
Money transfer
Link: /transfer-money/send-money-to-country/
Monthly Traffic: 3,250 visits
Pages: 674
Keywords: It targets keywords like {currency1} to {currency2}, currency exchange, and related variations.
Purpose: The Money Transfer pages focus on international money transfers. Targeting keywords related to money transfers to specific countries, they provide detailed information and options for users to transfer money internationally using Revolut. These pages demonstrate Revolut’s commitment to optimizing user experience for specific financial needs.
Supporting over 140 currencies in 160+ countries, as well as managing user subscriptions and other financial components, it’s no surprise Revolut.com turned to programmatic SEO. Their use of a programmatic template for currency exchanges and international money transfers is a significant driver of traffic.
18. Programmatic SEO examples by Calendly
Calendly is a scheduling automation platform that offers team-based scheduling and integrations. They also have advanced security solutions and allow users to make appointments in an organized and efficient manner.
They are a strong programmatic SEO example, showcasing a solid organic search presence with 2,873,218 pages and 84,219 keywords indexed. Achieving a monthly organic search traffic of 520,800, Calendly supports it with a robust network of 570,170 linking domains. Overall, Calendly.com stands as a stellar example of effective programmatic SEO implementation.
To do this, Calendly.com employs two key programmatic SEO templates, each tailored to highlight specific aspects of their platform:
{Service} integrations
Link: /integrations/{service}
Monthly Traffic: 3,160 visits
Pages: 68
Keywords: Focuses on Calendly {service} integration, Calendly {service}, and variations.
Purpose: The integration template is designed to inform users about how Calendly integrates with various third-party services. It details the integration process and highlights the additional features unlocked through these integrations. This template not only aids in user education but also optimizes search queries related to Calendly’s compatibility with other software.
Features
Link: /features/{feature_name}
Monthly Traffic: 2,348 visits
Pages: 28
Keywords: Targets keywords related to Calendly’s diverse features.
Purpose: This template is dedicated to showcasing Calendly’s features. Each page provides detailed descriptions of a specific feature, enhancing user understanding and SEO visibility. The template makes it easy for users to find information about particular functionalities, thereby boosting Calendly’s search engine performance for feature-specific queries.
Calendly.com’s strategic use of programmatic SEO through the Features and Integrations templates demonstrates their expertise in optimizing online presence. By providing detailed, targeted content on their platform’s functionalities and integrations, Calendly.com effectively enhances its visibility and user engagement. This makes it a prime example of programmatic SEO success in the digital scheduling space.
19. Programmatic SEO examples by Retool.com
Retool.com is a software development tool that connects users directly to data sources and provides a drag-and-drop GUI to build custom internal tools in minutes.
They operate the full potential of programmatic SEO, with a monthly influx of 103,100 visitors, driven by 174,400 indexed keywords across 54,335 pages. Retool.com’s online presence is nothing short of impressive. This is further reinforced by a network of 8,755 linking domains, underscoring its status as a benchmark in programmatic SEO.
Retool.com has strategically developed three programmatic templates, each serving a unique purpose in enhancing SEO strategies:
Utilities
Link: /utilities/convert-{format1}-to-{format2}
Monthly Traffic: 2,622 visits
Pages: 34
Keywords: Focused on data conversion and manipulation, such as convert-{format1}-to-{format2} {format1}-to-{format2}, convert-{format}, {format}-decoder, and {format}-generator.
Purpose: These pages offer tools for various data conversions, decoding, generation, and similar patterns. They are invaluable for users needing specific data format transformations.
{Service} templates
Link: /templates/{service}
Monthly Traffic: 538 visits
Pages: 417
Keywords: Targets phrases like {service} template, create {service}, and {service} customization.
Purpose: This template provides a wealth of customizable SEO templates, catering to diverse needs such as {service}-dashboard and {service}-CRM. These pages are a treasure for users seeking tailored solutions for services like CRMs and dashboards.
{Service} integrations
Link: /integrations/{service}
Monthly Traffic: 567 visits
Pages: 51
Keywords: Includes a combination of {service_name} with Retool, integration, examples, and numerous variations.
Purpose: This template focuses on optimizing SEO across various platforms, offering tools and strategies for seamless integration.
Retool.com’s strategic approach to programmatic SEO, through its meticulously crafted templates, not only showcases its technical prowess but also its commitment to providing comprehensive, user-friendly resources for SEO optimization.
20. Programmatic SEO examples by Webflow
Webflow.com is a website development and customization platform that visualizes code and development to ensure a smooth website-creation experience.
As a leader in web design and development, Webflow.com showcases the power of programmatic SEO through its impressive online metrics. With 339,100 monthly visits and the support of 3,004 linking domains, Webflow.com’s digital presence is robust and influential. The website’s massive index of 3,004,328 pages and 392,084 keywords underlines its successful use of SEO to drive organic traffic and bolster its online visibility.
Webflow.com employs two key programmatic templates, each designed to highlight different facets of their platform:
Website templates
Link: /templates/search/{website_type}, /templates/designer/{designer_name}, and /templates/categories/{website_industry}
Monthly Traffic: 15,023 visits
Pages: 985
Keywords: {industry} website templates, Webflow {industry} website, also website templates, premium website templates, and other variations.
Purpose: This template showcases a diverse array of website templates thoughtfully categorized by industry, designer, features, and type (new or premium). It’s tailored to assist users in finding industry-specific templates, such as for SaaS, consulting, e-commerce, and more. The template’s URL structure enhances user navigation, leading to specific website types, designer names, and industry categories.
Made in Webflow
Link: /made-in-webflow/{category}
Monthly Traffic: 16,291 visits
Pages: 11,355
Keywords: These are made in Webflow, Webflow showcase, and Webflow website.
Purpose: This template is dedicated to showcasing websites created by Webflow users. It features a variety of categories, including Showcase, Portfolio, CMS, and more, providing inspiration and examples of what can be achieved with Webflow. These pages offer a window into the creative possibilities within the Webflow community.
Webflow.com’s adept use of programmatic SEO through these templates demonstrates not only their technical and creative capabilities but also their commitment to providing a user-friendly, inspirational platform. By exploring these programmatic pages, users gain valuable insights into the versatility and potential of Webflow – making it a standout example in the world of programmatic SEO.
21. Programmatic SEO examples by The BCMS
TheBCMS.com, a content management platform, is a slightly different programmatic SEO example compared to others in this list.
The website does not receive much monthly traffic, and their programmatic pages did not drive any traffic in October. The BCMS might be in the process of executing and has not reached the stage where the results become visible.
TheBCMS.com, although attracting a modest organic search traffic of 43 visits per month, demonstrates a strategic approach to programmatic SEO. The website has 4,287 pages and 493 keywords, along with the backing of 141 linking domains, indicating a focused effort in ensuring visibility and driving targeted organic traffic within its niche.
Currently, TheBCMS.com employs a specialized programmatic template to cater to a specific audience:
CMS for {type} website
Link: /cms-for-{type}-website
Monthly Traffic: 0 visits
Pages: 14
Keywords: Focuses on cms for {type} website.
Purpose: This template is designed to provide tailored examples of programmatic SEO for various website types, such as government, SaaS, portal, multilingual, and more. Each page within this template offers detailed insights into how a Content Management System (CMS) can be optimized for different website categories.
The target audience for these pages includes web developers, digital marketers, and businesses looking for CMS solutions specific to their website type.
While TheBCMS.com’s traffic numbers are modest, its focused approach to programmatic SEO through a single, specialized template showcases a deep understanding of its target audience’s needs.
This strategy highlights the importance of quality over quantity in SEO, especially for niche markets. By exploring the “CMS for {Type} Website” template, users gain valuable insights into customizing CMS.
solutions for diverse website needs, reflecting the effectiveness of a targeted SEO strategy.
Takeaways from programmatic SEO examples for SaaS
In conclusion, there are a variety of different ways programmatic SEO can be utilized to save time, drive traffic, and rank your website higher in Google searches. When analyzing the programmatic SEO examples of these 21 SaaS companies, we wanted to sum up the key takeaways that emerged from our research. These are:
Extensive use of programmatic templates
These SaaS companies effectively use programmatic templates to create large volumes of SEO-friendly pages. The templates are tailored to specific needs, such as product features, service comparisons, or industry-specific solutions, allowing for the efficient generation of relevant and targeted content.
Targeted keyword optimization
These companies excel in identifying and targeting a broad range of keywords relevant to their services. This includes long-tail keywords, crucial for capturing specific search queries and driving targeted traffic.
Quality and relevance of content
Despite the automated nature of programmatic SEO, there’s a strong emphasis on the quality and relevance of the content. Most of the pages are visual and do not contain a lot of content but provide valuable information.
A diverse range of content types
SaaS companies utilize programmatic SEO to cover a diverse range of content types, from detailed service descriptions and comparisons to user guides and industry-specific queries. This diversity caters to a very specific audience. But together, these small niche visitors make up a solid traffic.
Scalability and efficiency
These SaaS programmatic SEO examples allow them to scale their content creation efficiently. By automating the process of generating SEO-optimized pages, they can quickly expand their online presence and keep up with evolving market demands.
User-focused approach
Despite the automation of SEO, these SaaS companies have a clear focus on user needs and search intent. The content is structured and presented in a way that addresses specific user queries, problems, or interests, making it more likely to attract and retain visitors.
Continuous optimization
These companies don’t just set and forget their SEO strategies; they continuously monitor and optimize their programmatic pages to ensure they remain effective and relevant over time. Since we analyzed specifically one month of traffic, we saw that DynaPictures, Userpilot, and TheBCMS did not show great numbers, but it is due to the work-in-progress stage of work. And we can expect very different results in the upcoming months.
Adaptability and responsiveness
The ability to quickly update and adapt content in response to market changes, algorithm updates, or emerging trends is a key advantage of programmatic SEO, as seen in these SaaS companies.
If you are interested in the benefits of programmatic SEO for your company, simply contact us via a form or email us.
FAQ
We hope that if you have any questions left about the programmatic SEO examples listed above or programmatic SEO in general, this section will provide answers.
Q: What is programmatic SEO with practical examples?
A: Programmatic SEO refers to the process of using automated systems to create large numbers of web pages optimized for search engines. It involves generating content based on templates and algorithms, targeting a wide range of keywords to cover various user queries and topics. Practical examples are reviewed in detail by Code200 in their blog article, showcasing recent programmatic SEO examples from 21 SaaS companies.
Q: What is the programmatic SEO concept?
A: The programmatic SEO concept involves monitoring shifts in ranking factors, inputting these changes into specialized software, and then automatically updating specific web pages to adapt to these shifts, thereby maintaining or enhancing their ranking benefits. These pages are predesigned and built-in templates where changes can be easily implemented. Traditional keyword research is also applicable for programmatic SEO but requires a modified approach to effectively implement it on a larger scale.
Q: How do I set up programmatic SEO?
A: First, perform extensive keyword research tailored for programmatic SEO. Then, create templates and meta tags or refine the existing ones to include the identified target keywords.
Develop content that is both unique and offers substantial value. Enhance your website’s URL structure for optimal SEO performance. Test or implement schema markup across your website if you haven’t already for an improved search engine. For example, take a look at how 21 SaaS companies apply programmatic SEO to their advantage.
Q: How do I find keywords for programmatic SEO?
A: There are a range of tools available, but the most popular is Semrush. To get you started, however, you must understand your audience – ultimately, the keywords you’re looking for are what they’re searching for.
Q: How do SaaS companies benefit from programmatic SEO?
A: SaaS companies benefit from programmatic SEO by efficiently scaling their content creation, targeting a broad spectrum of keywords, and enhancing their online visibility. This leads to increased organic traffic, better user engagement, and potentially higher conversion rates.
Q: Can programmatic SEO negatively impact website quality?
A: If not managed properly, programmatic SEO can lead to the creation of low-quality, repetitive content, which can negatively impact a website’s reputation and search engine rankings. However, with a focus on quality, relevance, and user experience, these risks can be mitigated.
As we can see from the programmatic SEO examples based on 21 SaaS companies, the templates rarely contain a lot of content, but they ensure sufficient information for user’s queries.
Q: Is programmatic SEO suitable for small businesses?
A: Yes, small businesses can also leverage programmatic SEO, especially if they operate in niche markets or have a wide range of products or services. It can be a cost-effective way to expand their online presence and reach a larger audience.
Q: How does programmatic SEO differ from traditional SEO?
A: While traditional SEO often focuses on optimizing individual pages and content manually, programmatic SEO automates the creation of multiple pages at scale, targeting a wide array of search queries. Both strategies require a focus on quality content and user experience.
Q: Does programmatic SEO replace the need for manual content creation?
A: No, programmatic SEO doesn’t replace manual content creation. It complements it by covering broader topics and queries at scale. Manual content creation is still crucial for in-depth, high-quality content that requires a human touch.
